Resumé

As of Oct. 2024

Education

University of Wisconsin - Madison

Digital Marketing Specialization

GPA | 4.0/4.0

University of Wisconsin - Madison

Majors in Marketing and Management

GPA | 3.2/4.0

Product Launch Co-op

05/23 to Present

Enhanced operational efficiency and maximized workflow by facilitating 9 product launches managing timelines, key deliverables, and messaging; uncovered inefficiencies and anticipated future needs for customers.
Provided valuable insights informing decision making, project scopes, and strategies derived from research on feature and messaging competitive analyses to marketing department and external investors.
Implemented and optimized best practices of Workfront crafting reports, templates, and programs to better manage active projects; created brand-new onboarding process and creative ways to illustrate reports.
Collaborated with Marketing Email Operations and Digital Analytics teams to align cross-functional initiatives, developing leadership skills through cross training and onboarding new hires.

Brand Engagement Intern

05/22 to 09/22

Developed comprehensive spend analysis in Excel to track media spend and create actionable data-driven summary for future reallocation, formalizing tracking and reporting process for client and company.
Curated 8 client facing decks showcasing on-site activations and promotional activities featuring key takeaways and insights from spend analysis to illustrate added value to clients and summarize team efficiency for projects.
Fostered seamless cross-functional and external collaboration with creative and PR agencies, ensuring adherence to agreed-upon deadlines and objectives to track progress on promotional activities and coordinate marketing efforts.

Marketing Assistant

10/21 to 08/22

Maintained client relations and administrative organization by executing precise data entry, procurement of essential supplies, and event planning.
Strategized brand values and positioning to improve marketing efforts, compiling social media analyses on healthcare consulting competition to better understand competitive landscape.
Crafted social media content on Instagram and LinkedIn using Canva and leveraged analytical tools to track performance metrics such as engagement and positioning accuracy.

Marketing Professional